WHO AM I?
I started out my career as a graphic designer with a background in copywriting. I used my technical and marketing knowledge to help create advertising campaign strategies. Discovering that the most strategic influence comes during the inception phase of a project, I eventually moved into a User Experience roll creating site maps and wireframes for a variety of digital advertising efforts.
I was able to extend my tactical line of thinking in to email marketing where I learned a variety of Email Management Systems such as Exact Target where I aided in the creation of many CRMs for large companies in the consumer goods industry. I have worked with both B2B and B2C clients including All In Magazine, Tempe Tourism, Honeywell, ProPay, Clorox, Gore-Tex, First Solar, Republic Services, Cable One, CEA and Time Warner Cable.
After working acting as lead on some of LaneTerralever’s more complex web endeavors, I showed my leadership abilities and now help to manage the User Experience team.