WEBSITE REDESIGN

Role: UX Architect 

Work Displayed:

1. Home Page - desktop and mobile

2. Video Gallery Page - desktop and mobile

3. The Template Document, archiving all modules used & displaying templates for all remaining pages not wired 

4. Final Design

Project Overview: 

This project was one that most dream of working on due to the nature of the poker business. Wanting to change their image from just a poker magazine to a lifestyle brand they encouraged us to think outside of the box and take everything to the next level.

The strategy down to the graphic design really lent itself to the personality of the magazine which embodies the rock-and-roll lifestyle of professional poker players.

From a user experience prospective I got a chance to change the site architecture into a digital representation of their new publication direction. The most unique aspect to this project was how deep we dove into the mindset of their readers and how we were able to tie that into their overall business goals. Collaborating directly with their teams to better understand their vision, I created an overall cohesive build. 

Their site has since changed but the scaffolding is still the same. View the live site here.