WEBSITE REDESIGN

Role: UX Architect 

Work Displayed:

1. Home Page - desktop and mobile 

2. Food & Drink Page - desktop and mobile

3. Site map (or IA)

4. Final Design

Project Overview: 

While going through a rebrand, Tempe Tourism wanted to update their website to match. Most of the Convention and Visitor Bureaus (CVBs) in the state had recently gone through site refreshes and Tempe wanted to be able to compete with some of the more well known cities. 

In order to do this, I created a simplified experience through a prioritized navigation based on their site analytics and the most heavily searched pages. 

With that in mind, the page content was significantly pared down to stay in line with the mobile first approach. 

View live site here