MOBILE & WEB APP DESIGN

Role: UX/UI DESIGNER

Work Displayed:

1. Mobile and Web Information Architecture

2. Branding and Marketing Assets

3. Launch Assets

4. Final Design for the Mobile and Web App

Project Overview: 

ZCast is the newest product from Zula Inc. As a group communication company with a strong background in VoIP (Voice over IP), the aim was to create a new way to podcast by allowing people to connect without the barrier of expensive equipment or the camera-shy factor that comes with video streaming. 

I was responsible for creating the brand identity of this new app, the overall app experience, and the aesthetics. The design was meant to have a modern, clean, and friendly feel to it. After conducting a voice and tone exercise, the design and content were meant to convey a "best friend" feel where the user can be unfiltered, informal, and communication with us is easy. 

As far as the user experience goes, I took a critical approach to the podcast market and I made the process of starting your own cast as easy as possible. This ease-of-use is supposed to be an extension of our brand.

Since launch, the app has been downloaded 8,000 times with 15,000 web users and received 1,098 upvotes on Product Hunt. 

ZCast was also reviewed by over 75 different media outlets, most notably The Next Web, The Verge, Mashable, and TechCrunch.

"The app is super sleek, with good design and a simple interface. You can start casting with the push of a button or schedule one to go live later on.” - Nick Statt, THE VERGE

- View live site here or download the app